Some Links Shouldn’t Matter – But Do

Links and linking are undeniably a significant factor in search engine ranking algorithms. On the surface that even makes sense. The more valuable a site is, the more sites will link to it. The more sites that link to it, the more search engines trust it. This is the Kool-Aid the SEO industry has been drinking for the past several years. Continue reading

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Why Does Google Contradict Itself?

This post is a bit on the geek-centric side of SEO. You’ve been warned. Also, this is strictly an opinion rant. I still love Google and believe every client should optimize their site for the best rankings in Google. <hugs></hugs>

Ever wonder why the number of pages indexed in Google (as shown in the Sitemaps section of Webmaster Tools) is different from the number of pages indexed in Google (as shown in a site: search of Google itself)?

<rant>Google forums and blogs, as well as other industry sources say that it could be because of the way Google stores data. You see, Google utilizes what are called data centers. According to the Webmaster Central Blog, “Occasionally, fluctuation in search results is the result of differences in our data centers. When you perform a Google search, your query is sent to a Google data center in order to retrieve search results. There are numerous data centers, and many factors (such as geographic location and search traffic) determine where a query is sent. Because not all of our data centers are updated simultaneously, it’s possible to see slightly different search results depending on which data center handles your query.” Continue reading

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