Obsessing About Keyword Ranking Can Decrease It

Wikipedia defines the phrase “self-fulfilling prophecy” as: a prediction that directly or indirectly causes itself to become true. This post is about the exact opposite of self-fulfilling prophecy. If only it were true that we could say, “My site is going to be number one in the search engines for my keywords.” and then it would come true! Unfortunately, if you obsess about the ranking of your keywords, especially if you have a lot of them, it could actually decrease your rank. Continue reading

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Duplicate Content Part 1

I’ve been monitoring one of my sites for some time and in the past month, I’ve noticed a 50% decrease in the amount of organic (search engine) traffic that is coming to the site. Of course, when you see a trend like this, the first thing to find out is if it’s an industry trend. The company being a legal services firm, I immediately began calling my contacts in the industry to see if they’ve seen the same downturn. They have not. Continue reading

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Duplicate Content Part 2

In my previous post, I eluded to the fact that I had discovered another form of duplicate content on one of the sites I monitor. I will discuss it today, but just for the sake of disclosure, there will be a part 3 coming shortly, as I have discovered a third culprit today. It is amazing the different things that can be overlooked that eventually lead to possible duplicate content dings from the search engines. Continue reading

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