Google Webmasters Blog Hacked?

Around 10:30 PM Central time last night (April 2), Google’s Webmaster Central Blog feed seems to have been hacked, albeit not maliciously. Take a look at the screen shot below. Many entries of various photos from what seems to be a photographer’s website.

Google Webmaster Blog Hacked?

Proof of Google's Webmaster Central Blog Being Hacked?

Clicking the user link on the posts takes you to mismo334’s (Joe Hewes) Flickr page.

Seeing as how it’s not April 1st, I doubt it’s a joke on Google’s part. I also can’t see how it could be intentional. No Google representatives have publically addressed what happened as of yet. So what’s up?

Share ideas below. We’ll update the post as more information becomes available.

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Online Negativity – Embrace the Dark Side

As Michael Fauscette describes in his post How to Deal with Negativity Online, there are a few different types of online negativity you may be required to deal with (Real Issue, Constructive Criticism, and Unwarranted Attack)- regardless of whether or not your company has an online presence.  This post focuses mainly on the third type. You’ll need to be honest with yourself or get an unbiased third party opinion to decide which of these types applies to your situation.

Regardless of what’s been said about you or your company, there are 5 rules of the road that will keep you from escalating the situation and making it a total disaster. Continue reading

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Impact of Social Media on Branding

What impact, if any, does social media have on your branding strategy? Go to Google and type in the name of your company. Hit search. (Right now, I’ll wait.) How many of the listings on the first page were your company or your company’s page on a social site?

0-1   You have major problems. Stop reading this and call us for SEO help.
2-3   Google sees your website and knows your name.
4-6   Not Bad! You’ve put a little work into securing your brand online.
7-10 Way to go! You must be Target or Amazon.

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ROI – The Return on Ignoring Social Media

ROI is the latest scapegoat.  “If we can’t measure it, we can’t afford to invest in it.” Sound familiar? Too many times business owners and decision makers refuse to invest in social media strategies because they can’t effectively measure the return on their investment. ROI has been the traditional tool to measure the effectiveness of marketing campaigns and other initiatives. How much will it cost to implement and how much money will we make as a result. The difference is your ROI. Well, the mold has been broken. You simply CANNOT measure ROI effectively on a social media campaign.

Don’t get me wrong, you should definitely set goals for a social media campaign and measure key performance indicators (KPIs) so you’ll know if it’s effective. But if you want a guarantee that if you spend $5000 on a social media campaign you’ll make $50,000 as a result, you might as well invest the money in traditional ads, PPC campaigns, or other traditional marketing and sales efforts. Harsh? Yes, but it will save you and your social media guru lots of arguments and unrealized expectations.

How should you measure a social media campaign? Continue reading

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