Search Engine Optmization (SEO)
"I want a higher search engine rank!"
Every web site owner and developer wants their site to be number one in the search engines. Many are finding this to be more of a difficult task than it was 8 years ago. With millions of competing sites for every genre, developers are finding that simple "tagging" doesn't work anymore. Google, among others, has tightened the reigns of this type of technique making developers work harder get their site to rank well. Many still believe that "tagging" is the best way gain popularity, but in reality, it's not and it's documented as such. To get the "higher search engine rank", seo consultants should should focus on the entire site and its development.
"Improved search engine rankings, but who's telling the truth?"
There are thousands of SEO companies that boast their techniques - promising to get you to number one rank in no time. These techniques are proven to be ineffective and false. To find out who is really telling the truth - search for a company who has certified SEO consultants on staff. An SEO professional will consult with you and let you know what your site may be lacking before they ever proceed with the actual seo process. A reputable SEO firm should not promise you higher search engine rank, because no one can manipulate or "buy" the search engines. The search engine consultant should give you an analysis of the process and work with you to reach the rank and placement you desire. Google changes their algorithms often and a search engine professional should know when that occurs and the steps that can be taken to be sure your site is optimized.
Don't be fooled by those who may tell you to hide content or keywords in your text, or various forms of spamming the search engines. This is known as "black hat" search engine optimization and will do you more harm than good with the search engines. The result of this technique can cause a domain name to become blacklisted from Google altogether. Eventually these techniques will be discovered by the search engines.
"The Magic of SEO - Better search engine ranks"
An SEO project can last several months to years depending on the situation. Analysis of code structure, linking, meta data, and content all play a vital role in the SEO process. By performing a detailed analysis, the consultant will be able to tell you what needs to be done to help your site rank better in the SERPs. Some sites just need tweaking, while others need a complete overhaul. Once the process is started, the SEO professional will track the progress of the site through tracking software showing:
- What pages are being viewed
- The source of the traffic
- The keywords used in the search engines to find your pages
- Amount of time users stayed on the site, to include average times
- New visitors vs returning visitors
- Geographical location of the users, as well as operating systems, browsers, and isp providers
...and many more.
A Search Engine Optmization professional may provide that data at regular intervals showing the client how the site has improved. If these techniques are followed, the client should see a significant change in their ranking, and hopefully their sales as well.
"Pay Per Click vs. Organic - Internet marketing battle"
The biggest misconception in SEO and SEM is that some believe that pay per click programs can get you top rankings. This is not true. If you do a search in Google, you'll notice the right side and sometimes the top of the page has ads, or sponsored links. This is the pay per click section. The more you are willing to pay for your keywords the higher you will rank on that right side.
Pay per click advertising is usually the avenue of choice for a business that's just starting out and waiting on the site to rank well organically, or get out of the proverbial "sandbox."
Once a user clicks on the ad, you are charged your bidding price. Evaluation of keywords is crucial for that type of program to work effectively. Please note that less than 30% of all Google traffic click on those sponsored (paid) listings, so it is a stepping stone or supplement at best.
The left side and main portion of the search engine results page, or SERP, is called the organic listings. This is what most people normally browse through to find the site they want. This is also the side developers compete for when optimizing a web site.
"A Certified Internet Marketing Company in Florida"
BWT has SEO professionals on staff ready to evaluate your site. We can provide you an overview of your site or an in-depth look at where your site is and what we can do to get better search engine ranks with your online internet marketing effort. We have proven techniques that can help you in your strategic internet marketing efforts. Our professionals can also discuss Google AdWords, and AdSense with those who wish to use the pay per click method.
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Blue Web Technologies, Inc. 2412 Gulf Breeze Ave Pensacola, Florida 32507 850-455-1464 888-258-9322 sales@bluewebtechnologies.com |
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