Search Engine Optmization (SEO)
"I want improved search engine rankings!"
Every web site owner and developer wants their site to be number one in the search engines. Many are finding this to be more of a difficult task than it was 8 years ago. With millions of competing sites in every genre, developers are finding that simple "tagging" doesn't work anymore. Google, among others, has tightened the reigns on this type of technique, making developers work harder to get their site to rank well. Many still believe that "tagging" is the best way gain popularity, but in reality, it's not and it's documented as such. To get the "higher search engine ranking", SEO consultants should focus on the entire site and its development.
"Improved search engine rankings, but who's telling the truth?"
There are thousands of SEO companies that boast their techniques - promising to get you to number one ranking in no time. To find out who is really telling the truth - search for a company who has certified SEO consultants on staff. An SEO professional will consult with you and let you know what your site is lacking before they ever proceed with the actual SEO process. A reputable SEO firm should not promise you a certain search engine ranking, because no one can manipulate or "buy" the search engines. The search engine consultant should give you an analysis of the process and work with you to reach the ranking and placement you desire. Google changes their algorithms often and a search engine professional should know when that occurs and the steps that can be taken to be sure your site is optimized.
Don't be fooled by those who tell you to hide content or keywords in your text, or suggest other forms of spamming the search engines. This is known as "black hat" search engine optimization and will do you more harm than good with the search engines. The result of this technique can cause a domain name to become blacklisted from Google altogether. Eventually these techniques will be discovered by the search engines and should be avoided.
"The 'Magic' of SEO - Better Search Engine Ranks"
An SEO project can last several months to years depending on the situation. Analysis of code structure, linking, meta data, and content all play a vital role in the SEO process. By performing a detailed analysis, the consultant will be able to tell you what needs to be done to help your site rank better in the SERPs. Some sites just need tweaking, while others need a complete overhaul. Once the process is started, the SEO professional will track the progress of the site with software that shows:
- What pages are being viewed
- The sources of the traffic
- The keywords used in the search engines to find your pages
- Amount of time users stayed on the site
- New visitors vs returning visitors
- Geographical location of the users, as well as operating systems, browsers, and isp providers
...and many more.
A Search Engine Optmization professional may provide that data at regular intervals showing you how the site has improved. If these techniques are followed, yout should see a significant change in your ranking, and hopefully your sales as well.
"Pay Per Click vs. Organic - Internet Marketing Battle"
The biggest misconception in SEO and SEM is that pay per click programs can get you top rankings. This is not true. If you do a search in Google, you'll notice the right side and sometimes the top of the page has ads, or sponsored links. This is the pay per click section. The more you are willing to pay for your keywords the higher you will rank in the sponsored section of the results pages.
Pay per click advertising is usually the avenue of choice for a business that's just starting out and waiting on the site to rank well organically, or get out of the proverbial "sandbox."It is also useful for sites attracting visitors via very competitive keywords.
Once a user clicks on your ad, you are charged for the click. Evaluation of keywords is crucial for that type of program to work effectively. Please note that less than 30% of all Google traffic clicks on sponsored (paid) listings, so it is a stepping stone or supplement not the basis of a well developed marketing effort.
The left side and main portion of the search engine results page, or SERP, is called the organic listings. This is what most people normally browse through to find the site they want. This is also what developers compete for when optimizing a web site.
"A Certified Florida Internet Marketing Company"
BWT has SEO professionals on staff ready to evaluate your site. We can provide you an overview of your site or an in-depth look at where your site is and what we can do to get better search engine rankings with your online internet marketing effort. We have proven techniques that can help you in your strategic internet marketing efforts. Our professionals can also discuss Google AdWords, and AdCents with those who wish to use the pay per click method.
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Blue Web Technologies, Inc. 2412 Gulf Breeze Ave Pensacola, Florida 32507 850-455-1464 sales@bluewebtechnologies.com |
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