Most of us use a calendar of some sort to keep track of appointments, meetings, birthdays, events, etc. If you’re like me, every morning (or at the end of each day), you put a slash mark or two through the day you’ve just completed. As I added my daily slash this morning, it struck me how routine it is for me to do that. Every day, another slash. What do the slashes represent? In addition to another day completed, they represent wasted opportunity.If we had spent 30 fewer minutes watching TV, playing games, surfing the internet, or reading how someone’s trip to the store went on Facebook, what could we have accomplished? We could have written a blog post or page of content for our website, maybe updated some old information that would be helpful to our viewers. We could have made a difference in someone’s life.
How did I just draw a comparison between updating a website and making a difference in someone’s life? Have you ever needed a phone number of a company, gone to the website, searched in vain for several minutes before getting frustrated and moving on? Ever searched for information on the web, clicked a search result and thought “This is NOT what I was looking for!”?
You (through your website) can make a profound difference in your customers’ lives. You can set their day off to bad start if they’re frustrated or give them the feeling of efficiency and accomplishment if they can get the information they need without struggling.
Take a little time each week to be sure users can accomplish their main goals on your site. If you’re a local restaurant or coffee shop, be sure your hours, location, menu, etc. are easy to find and easily viewable on mobile devices. If you have an online store, be sure shoppers can search for products easily, complete the transaction without hindrance, etc.
Whether you sell cabinets or pastries, provide consulting services or job opportunities – you and your company make a tangible difference in the lives of your customers and viewers. Take that responsibility seriously and win customer loyalty. Make your slashes count!