Slashes

Most of us use a calendar of some sort to keep track of appointments, meetings, birthdays, events, etc. If you’re like me, every morning (or at the end of each day), you put a slash mark or two through the day you’ve just completed. As I added my daily slash this morning, it struck me how routine it is for me to do that. Every day, another slash. What do the slashes represent? In addition to another day completed, they represent wasted opportunity. Continue reading

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Some Links Shouldn’t Matter – But Do

Links and linking are undeniably a significant factor in search engine ranking algorithms. On the surface that even makes sense. The more valuable a site is, the more sites will link to it. The more sites that link to it, the more search engines trust it. This is the Kool-Aid the SEO industry has been drinking for the past several years. Continue reading

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Privacy For Sale?

Privacy for Sale?On October 18th, Google made the announcement that they would begin encrypting search queries for users that were signed-in or chose to use the https url to initiate searches. Their reasoning for this change was to enhance the default search experience and protect the personalized search results they deliver.

What is encrypting?

In this instance, encryption refers to utilizing a secure sockets layer, or SSL connection. An SSL connection allows the information you enter on a web page and submit to be encrypted, or protected, from unauthorized, prying eyes.  Most browsers recognize SSL connections, or secure forms, by displaying an https url instead of the standard http version. For example, Google’s standard url – http://www.google.com is the unencrypted url and the newer https://www.google.com is the encrypted page. Continue reading

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Google Webmasters Blog Hacked?

Around 10:30 PM Central time last night (April 2), Google’s Webmaster Central Blog feed seems to have been hacked, albeit not maliciously. Take a look at the screen shot below. Many entries of various photos from what seems to be a photographer’s website.

Google Webmaster Blog Hacked?

Proof of Google's Webmaster Central Blog Being Hacked?

Clicking the user link on the posts takes you to mismo334’s (Joe Hewes) Flickr page.

Seeing as how it’s not April 1st, I doubt it’s a joke on Google’s part. I also can’t see how it could be intentional. No Google representatives have publically addressed what happened as of yet. So what’s up?

Share ideas below. We’ll update the post as more information becomes available.

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Why Does Google Contradict Itself?

This post is a bit on the geek-centric side of SEO. You’ve been warned. Also, this is strictly an opinion rant. I still love Google and believe every client should optimize their site for the best rankings in Google. <hugs></hugs>

Ever wonder why the number of pages indexed in Google (as shown in the Sitemaps section of Webmaster Tools) is different from the number of pages indexed in Google (as shown in a site: search of Google itself)?

<rant>Google forums and blogs, as well as other industry sources say that it could be because of the way Google stores data. You see, Google utilizes what are called data centers. According to the Webmaster Central Blog, “Occasionally, fluctuation in search results is the result of differences in our data centers. When you perform a Google search, your query is sent to a Google data center in order to retrieve search results. There are numerous data centers, and many factors (such as geographic location and search traffic) determine where a query is sent. Because not all of our data centers are updated simultaneously, it’s possible to see slightly different search results depending on which data center handles your query.” Continue reading

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Online Negativity – Embrace the Dark Side

As Michael Fauscette describes in his post How to Deal with Negativity Online, there are a few different types of online negativity you may be required to deal with (Real Issue, Constructive Criticism, and Unwarranted Attack)- regardless of whether or not your company has an online presence.  This post focuses mainly on the third type. You’ll need to be honest with yourself or get an unbiased third party opinion to decide which of these types applies to your situation.

Regardless of what’s been said about you or your company, there are 5 rules of the road that will keep you from escalating the situation and making it a total disaster. Continue reading

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Web Content Is King

In the eleven years I’ve been developing web sites I continue to notice the same issue. CONTENT. It’s one of many areas that can make or break a web site in many cases.  There never seems to be a lack of images or keywords people want to put into a site, but content is the key to a great web presence. Some clients don’t have the time, don’t like to write, or just don’t know how to write for the web.

Face it, without telling your audience who you are and why you’re better than your competition, having a web site is nothing more than a web gallery for images or a quick electronic brochure. Web users have outgrown those types of sites and simply expect more. Continue reading

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Search Engine Optimization – The Basics

I get asked a lot by new and existing clients, what SEO is all about. People in the industry know what it is, but sometimes we assume everyone knows. But, believe it or not, a lot of people still believe SEO is stuffing the keyword meta tag with words and “voila” the page is ranked number one instantly. This is a basic overview of what we believe SEO or search optimization is. I won’t be getting into specifics in this article, nor will I be discussing paid advertising.

What is SEO?

SEO (search engine optimization) is the process of optimizing web pages to increase the organic ranking of web pages in search engine results. Organic ranking is defined as the non-paid, main search results you see in Google and other search engines. Paid ranking is the area at the top or on the right side of search results pages that is usually a slightly different color (pink or yellow) and is paid per click by the domain owner. Continue reading

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